BetterMen.io Privacy Policy

Effective Date: December 16th, 2024

Last Updated: April 14th, 2026

BetterMen.io ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information in compliance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and other relevant global regulations. By accessing or using our website or services, you agree to this Privacy Policy.

Information We Collect

BetterMen.io collects client information to enhance the online experience and facilitate communication about BetterMen.io's products and services. We do not sell or rent client information to third parties. However, we may share information with third parties that offer services on behalf of BetterMen.io or with whom we have partnered to provide specific products or services.

Types of Information Collected:

• Contact Information: Names, addresses, phone numbers, email addresses.

• Payment Information: Credit card details, billing addresses.

• Health and Wellness Information: Collected to personalise coaching programs. This information is handled with strict confidentiality.

• Technical Information: Device IDs, browser type, IP addresses, and geolocation data.

• Instagram DM Data: Message content, usernames, profile information, and conversation history (see "Instagram Direct Messaging" section below).

Instagram Direct Messaging

We use Meta's Instagram Graph API to manage direct message conversations with individuals who contact us via Instagram. This section describes how we collect, use, and protect information from those interactions.

Information We Collect via Instagram DMs

When you send us a direct message on Instagram, we collect and store:

• Message Content: The text, images, video, and audio you send to us, and our replies to you

• Instagram Profile Information: Your Instagram username, display name, and profile picture

• Instagram-Scoped User ID (IGSID): A unique identifier assigned by Meta that allows us to maintain a continuous conversation with you

• Message Timestamps: The date and time of each message sent and received

• Conversation Metadata: Read status, message delivery status, and conversation history

We do not collect or access your Instagram followers, following list, private posts, stories, or any content outside the direct message thread with us.

How We Use This Information

We use information collected via Instagram DMs to:

• Respond to your enquiries about our coaching programs and services

• Manage ongoing conversations as part of our customer relationship management

• Track where you are in our sales process so we can provide relevant information

• Generate analytics about our overall response times and service quality (aggregated, not individually identifiable)

• Improve our communication processes

How This Information Is Stored

Instagram DM data is stored in a secure, encrypted-at-rest database hosted by Supabase (servers located in the United States). Access is restricted to authorised team members involved in client communication.

We do not sell, rent, or share your Instagram DM data with third parties for marketing purposes. Your conversation data is only accessible to:

• Josh Smart (business owner) and authorised setter team members

• Supabase (database hosting provider, under their data processing agreement)

• Meta (as the underlying platform provider, subject to Meta's own Privacy Policy)

Data Retention (Instagram DMs)

Instagram DM conversation data is retained indefinitely for the purpose of maintaining an accurate record of our communications with you. You may request deletion of your conversation history at any time (see "Your Rights" below).

Your Rights Regarding Instagram DM Data

You have the right to:

• Access: Request a copy of all messages and profile data we hold about you

• Correction: Request correction of any inaccurate information

• Deletion: Request deletion of your conversation history and associated profile data

• Withdrawal of Consent: Withdraw consent for us to process your Instagram DM data at any time

To exercise any of these rights, you may:

• Send us an Instagram DM with the word "DELETE" to request deletion of your data

• Email us at [email protected] with the subject line "Instagram DM Data Request"

We will action all requests within 30 days of receipt, in accordance with the Australian Privacy Principles.

Meta Platform Compliance

Our use of Instagram DM data complies with Meta's Platform Terms and Developer Policies. We access your messages only through officially authorised Meta APIs with appropriate permissions. We do not use automated messaging outside the permitted messaging windows defined by Meta's policies. We do not use your message content to train machine learning models or for any purpose unrelated to our direct communication with you.

How We Collect Information

We collect personal and non-personal information through the following methods:

• Direct Interactions: When you make a purchase, contact us, or subscribe to our services.

• Payment Processing: Payment information collected to process transactions.

• Automatically: Through cookies, web beacons, and analytics tools.

• From third parties: Payment processors, advertising partners, and service providers.

Purpose of Collecting and Using Personal Information

We collect and use your personal information for the following purposes:

• To provide and maintain our products and services.

• To process payments and fulfil orders.

• To communicate with you, including sending marketing communications.

• To personalise coaching programs and services.

• To comply with legal obligations.

• To improve user experience and website functionality.

• To protect against fraud, unauthorised access, or data breaches.

Third-Party Disclosures

We may share your personal information with third parties in the following circumstances:

• Service Providers: Companies that assist us in providing our services.

• Legal Requirements: When required by law or legal process.

• Business Transfers: In the event of a merger, acquisition, or sale of assets.

• Cross-Border Data Transfers: For users outside Australia, your data may be transferred to and processed in Australia or other jurisdictions. We ensure such transfers comply with Australian Privacy Principle 8 (APP 8).

• Meta Platforms, Inc.: Instagram Graph API — message delivery and profile data.

• Supabase, Inc.: Encrypted database hosting for DM conversation data.

Security Measures

We take reasonable measures to protect your personal information from unauthorised access, disclosure, alteration, and destruction, including:

• Encryption of sensitive data during transmission.

• Secure storage environments with restricted access.

• Regular security audits and staff training.

Despite our efforts, no system can guarantee absolute security. Please contact us immediately if you believe your data has been compromised.

Data Breach Notification

In the event of a data breach likely to cause serious harm, we will:

• Notify affected individuals promptly.

• Provide recommendations on how affected users can mitigate risks.

• Report the breach to the Office of the Australian Information Commissioner (OAIC) as required under the Notifiable Data Breaches (NDB) scheme.

User Rights

You have the right to:

• Access the personal information we hold about you.

• Correct inaccuracies in your personal information.

• Request the deletion of your personal information.

• Withdraw consent for specific uses of your personal information.

• Request data portability (if applicable in your jurisdiction).

To exercise these rights, please contact us at [email protected].

Cookies and Tracking Technologies

We may use cookies and other tracking technologies on our website to enhance user experience. Cookies help us:

• Simplify the login process.

• Save preferences and personalise your experience.

• Analyse website usage and improve our services.

You can manage your cookie preferences through your browser settings. Disabling cookies may impact your user experience.

Data Retention

We retain your personal information only for as long as necessary for the purposes outlined in this Privacy Policy. Once the information is no longer required, we will securely delete or anonymise it. Specific retention periods include:

• Payment Data: Retained for 7 years as required by financial regulations.

• Health Data: Retained for the duration of the coaching program plus one year.

• General User Data: Retained for 2 years after the end of services.

• Instagram DM Data: Retained indefinitely; deleted within 30 days upon request.

Health and Wellness Information

In our commitment to personalised coaching services, we may collect health and wellness information only to tailor coaching programs. This information is handled with the utmost confidentiality and in compliance with applicable laws.

Consent for Specialised Coaching Programs

For specialised coaching programs involving the collection of sensitive personal information, we explicitly outline the nature of this information and obtain explicit consent from users.

Analytics

We use analytics tools to collect data about user behaviour on our website. This information is used to improve our services and is handled with the highest standards of security.

Public Discussions and User Contributions

Our website may provide forums or discussion areas. Information shared in public forums may be accessible to others and is not covered by this Privacy Policy. User contributions, such as testimonials or reviews, are moderated according to our guidelines and may be publicly visible.

Community Guidelines

Our community adheres to strict guidelines to ensure respectful behaviour and content moderation. We handle inappropriate or sensitive content with diligence.

International Users

For users outside Australia, by using our website and services, you consent to your data being transferred to and processed in Australia in accordance with this Privacy Policy. We ensure such transfers comply with local privacy regulations, including the GDPR for EU users.

Updates to the Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website with the effective date. Please review this page periodically to stay informed.

Contact Us

If you have any questions or concerns about our privacy practices, please contact us:

• Email: [email protected]

Legal Compliance and Complaints

If you believe we have breached the Privacy Act or other applicable privacy laws, you may file a complaint by contacting us at [email protected]. We will investigate your complaint and respond within a reasonable timeframe. If you are not satisfied with our response, you may escalate your complaint to the Office of the Australian Information Commissioner (OAIC). Visit www.oaic.gov.au for more information.

Thank you for trusting BetterMen.io with your personal information.